CONSUMER BEHAVIOR 4E
by David Loudon
ISBN 13: 9780071125116
Format: Paperback (816 pages) Publisher: McGraw-Hill Education / Asia Published: 31 May 1993
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Consumer Behavior: Concepts and Applications
by David Loudon,Albert J. Della Bitta,Albert J.Della Bitta
ISBN 13: 9780071005623
Format: Paperback (749 pages) Publisher: McGraw-Hill Education (ISE Editions) Published: 01 Sep 1988